This Cookies Policy relates to our online services available via our website at (Website), and any of our other online or mobile products, content and services from time to time (collectively, the Service).

This Cookies Policy explains how we, DC Freshwater Fish, use cookies on the Service, and forms part of our Privacy Policy. Please also read our Terms & Conditions, which govern your use of the Service.

By using the Service, you consent to our use of cookies in accordance with this Cookies Policy. If you do not agree to this Cookies Policy, please do not use the Service and (where applicable) please uninstall the relevant application.

Cookies are widely used to allow online and mobile sites to function efficiently. A “cookie” is a small text file that (depending on your browser settings) is deposited on your computer, mobile phone, tablet or other device when you visit a site. The cookie may be sent back to that site when you visit again and may then be used by the server to identify and track your use of the site.

Cookies last for various durations. A “session cookie” is a temporary cookie that only remains in the cookie file of your browser until you leave a site. A “persistent” cookie is a long-term cookie that will be stored by your browser until its set expiry date (unless you delete it before the expiry date).

There are four widely recognised categories of cookie by function:

  • Essential cookies. These are necessary for the operation of a site (or part of a site), e.g. enabling a user to log into secure areas of a site or to use a shopping cart.
  • Functional cookies. These recognise you when you return to a site, allowing content to be personalised and preferences to be set.
  • Analytical cookies. These monitor site performance and analyse site traffic, gathering anonymous data.
  • Targeting cookies. These record your browsing history (such as visits to sites, pages visited and links followed) and use that information to make content and/or advertising displayed on a site more relevant to your interests. That process is often called “online behavioural advertising” (or “OBA” for short).

In this Cookies Policy, where the context allows, references to “cookies” include any tool that collect information from, or store information on, your device, such as tools that collect information about your browsing activity.

In general, we use certain types of cookie:

  • to identify you as you use the Service (essential and functional cookies);
  • (where applicable) to help us authenticate you as a registered user and to give you access to your user account (functional cookies);
  • to customise and personalise your experience of the Service (functional cookies); and
  • to compile anonymous statistics about the use of the Service (analytical cookies).

These cookies do not contain any information that, in itself, personally identifies you and do not provide us with access to the rest of your device. We may, however, associate the information contained in cookies with personal information that you have provided to us separately. More particularly, here is a list of the main cookies that we use on the Service, and what each is used for.

Type of cookieDuration of cookieNature of information collected or stored via the cookieWhat the information is used for
Session cookiesSessionUnique reference number (not personally identifiable)Tracks a particular browsing session
User cookiesOngoingUnique reference number (not personally identifiable)Distinguishes a particular user account
Server IDOne yearServer instance ID (not personally identifiable)Ties a user’s IP address to a server instance for load balancing purposes
Display flagTwo weeksYes or no flag (not personally identifiable)Combined with the Session ID, allows us to avoid showing you the same information multiple times when not necessary

We may introduce further types of cookie from time to time to improve your experience of the Service. If we do so, we shall update the list above to note any further main cookies used on the Service.

Please note that there are currently no online behavioural advertising cookies used on the Service.

If you require any further information on the cookies that we use, you can contact us as described in the How to contact us section below.

Please note that our business partners or other sites that may be accessible via the Service (such as web traffic analysers) may also use cookies, over which we have no control. These are likely to be analytical cookies and/or targeting cookies. You should check the privacy and cookies policies posted on the relevant third-party sites for further information on such cookies (including details of how to reject or delete such cookies).

The Service also uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyse how users use the Service. The information generated by Google’s cookies about your use of the Service (including your IP address) is anonymous and will be sent to Google and held on Google’s servers in the USA in accordance with Google’s privacy policy (available at Please note that Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

If you object to the use of cookies on the Service, most browsers can be configured to alert you to their use or to enable you to reject browser-based cookies. Third parties may use certain special types of cookies (such as flash cookies) that cannot be disabled by configuring browsers, although other methods of preventing or managing such cookies may be available to you (such as via the relevant third-party settings panel). You can also delete cookies already stored on your device.

To learn how to reject or delete cookies, we recommend that you consult the “Help” function of your internet browser or, for a mobile phone, your handset manual. Further information on rejection and deletion of cookies is provided on For further information on managing behavioural advertising, please visit

If, however, you decide to disable or delete any cookies, some parts or features of the Service (especially interactive features) may not work properly. For some parts of the Service, we may require you to uninstall or cease using the relevant applications, rather than have a poor experience from disabling cookies. Disabling or deleting cookies may also affect your ability to use other online or mobile sites.

If you have any questions on this Cookies Policy or our use of cookies, you can email us at or write to us at DC Freshwater Fish, 44 Connaught Crescent, Brookwood, Woking, Surrey, GU24 0AW marking any correspondence for the attention of the Legal and Business Affairs Department.

We may at any time need to update or otherwise modify this Cookies Policy. We will notify you of any changes to our Cookies Policy by posting the modified Cookies Policy on the Service. By then continuing to use the Service, you will be confirming that you agree to the modified Cookies Policy whenever you access the Service

Last modified: 1 July 2016


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