Privacy Policy

We, DC Freshwater Fish, are committed to protecting and respecting your privacy.

This Privacy Policy relates to our online services available via our website at (Website), and any of our other online or mobile products, content and services from time to time (collectively, the Service).

This Privacy Policy explains how we use any personal information that we collect about you when you use the Service. Further details of how we use your information are set out in our Cookies Policy, which forms part of this Privacy Policy. Please also read our Terms & Conditions, which govern your use of the Service.

By using the Service, you consent to the collection, storage and use of your personal information as described below. If you do not agree to this Privacy Policy, please do not use the Service and (where applicable) please uninstall the relevant application.


  • Data protection compliance
  • The information we collect from you
  • An important note to parents or guardians
  • How we use personal information
  • Disclosure of your personal information
  • Tracking technology and IP addresses
  • Cookie technology
  • Where we store your personal information
  • Information security
  • Other services
  • Opting out
  • Access to your information
  • How to contact us
  • Changes to this Privacy Policy

The Service is controlled by us from our offices in the United Kingdom (UK). Personal information collected from the Service is processed in accordance with the Data Protection Act 1998 (the Act), which regulates the processing of personal data in the UK. We are registered as a data controller in accordance with the Act (registration number Z9166917) and we comply with UK data protection and privacy laws.

If you choose to use the Service from outside the UK, you do so at your own risk, with the understanding that personal information collected from the Service may be collected, stored and used in a country whose privacy laws may be different and less protective than those of your home country.

When you use the Service (in particular when you register as a customer), you may be asked to provide personal information that identifies you personally (including personal data and sensitive personal data, as defined in the Act). This may include your full name, email address, postal address and telephone number

From time to time, you may be asked to submit particular items of personal information in order to receive or use certain parts of the Service or for the purposes further described in this Privacy Policy. By entering your details in the fields requested, you enable us to provide you with the products, content or services you select. If you do not provide us with the personal information requested, some parts of the Service may not be available to you.

Whenever you provide such personal information (whether directly to us or to others collecting it on our behalf) or when we receive it with your permission from third parties (such as social network operators), we will protect that information in accordance with this Privacy Policy.

We may also collect certain anonymous usage data, such as pages visited and features used within the Service. This information does not identify you personally and generally is not aggregated with your personal information. If it is aggregated with personal information in a way that makes you personally identifiable, we will protect the aggregated information as personal information under this Privacy Policy. We generally use such usage data to improve our services to you and to customise and enhance your experience of the Service.

This Service is only directed to people aged 16 or over. People under the age of 16 should not use the Service or provide any personal information to us through the Service. Where we become aware that a user is under the age of 16, we will promptly take steps to terminate that user’s account and delete that user’s data.

The Service is not directed to children under the age of 16 but children aged 16 or over may use the Service with the supervision of their parent or guardian, where appropriate. We encourage parents or guardians to take an active interest in their children’s use of online or mobile platforms, including the Service. Their involvement is essential to help ensure a safe and rewarding experience for their children. Parents or guardians should be aware that there are software tools available that screen objectionable content and allow you to prevent children from disclosing their personal information without your permission.

We may use personal information collected from the Service to enable your efficient use of the Service, as well as for marketing, promotions, research, analysis, product service and development related to the Service and our other products and services. Where permitted, we may occasionally use your personal information to contact you by telephone, email, SMS or otherwise in writing to inform you about the Service and our other products and services.

We will not use your personal information for marketing or promotional purposes without having first obtained your consent to do so. In any further marketing or promotional communications we send to you, we will give you the opportunity to withdraw your consent to receiving such communications in the future. To do so, please follow the unsubscribe instructions on the communications you receive. If you have opted in to allow us to share your personal information with third-party providers of products, content or services that we believe may be of interest to you, and you wish to opt out of further direct communications from any such third party, please contact that third party directly.

We may also use your personal information for the purposes of:

  • processing and administering your registration;
  • running competitions and other promotional events;
  • notifying you of new employment and product opportunities;
  • conducting surveys as to the quality of the Service or of parts of it;
  • customer service correspondence (such as notifying you of changes to our products, content or services);
  • processing details of your personal interests and preferences submitted to us via the Service;
  • processing details of your use of the Service; and
  • any other general or special use that you may permit under any particular request for permission that we may make from to time.

We reserve the right to monitor your account and records to check any complaint or allegation of abuse, infringement of third-party rights or any other unauthorised use of the Service.

We may disclose your personal information to any member of our group of companies, which means any company that we own or that is under common ownership with us.

We may disclose your personal information to third parties where:

  • they provide products, content or services to us in connection with your use of the Service;
  • we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;
  • our company or our assets are to be acquired by a third party, in which case we may disclose your personal information to the prospective acquirer and personal data held by us about users of the Service may be one of the transferred assets; and/or
  • we reasonably believe that we need to disclose your personal information to other person(s)
    • (a) by order of any court or governmental or regulatory body of competent authority,
    • (b) to comply with any legal obligation,
    • (c) to enforce or apply our Terms of Use or other contracts and/or
    • (d) to protect our, our customers’ or any other third parties’ rights, property or safety (including exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

We may also process your personal information to anonymise and aggregate it with other data and to disclose such anonymous and aggregate data to our affiliates and/or business partners.

Except as required or allowed by law or as set out in this Privacy Policy, we will not disclose or dispose of your personal information to any third party without your permission.

We may collect and process certain information about your device and your use of the Service for system administration and/or to provide certain parts of the Service, including (where available) your IP address, mobile network information, hardware model, device serial number, unique device identifier, operating system and browser type, as well as details of how and when you access and use the Service. This comprises statistical data about our users’ browsing actions and patterns, and does not, in itself, identify any individual.

We may, however, link IP addresses and other unique identifiers to personal data (such as a user’s country or an User ID) and/or non-personal data (such as a user’s access location or usage record) in order to provide certain parts of the Service and/or to enforce our Terms of Use or other user contracts.

A cookie is a small text file deposited on your device when you access an online or mobile site. We may use cookies to monitor your use of the Service and to customise your experience of it. For further details, please refer to our Cookies Policy.

All information you provide to us is stored on secure servers hosted by us or third parties providing hosting, payment or other services for us.

The information we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA), including any destination where the privacy laws of the country concerned may be different and less protective than those of EEA countries. It may also be processed by personnel operating outside the EEA who work for us or for one of our suppliers. Such personnel may be engaged in, among other things, the processing of your payment details (where applicable) and the provision of support services.

By submitting your personal information, you agree to this transfer, storing and processing.

We take every reasonable precaution to protect against the loss, misuse or alteration of your personal information and to ensure that it will be processed in accordance with this Privacy Policy. Any payment transactions will be encrypted. Where we have given you (or you have chosen) an account password that enables you to access certain parts of the Service, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet, mobile networks or wireless technology is not always completely secure, nor is any method of electronic storage. Once we have received your information, we use strict procedures and security features to try to prevent unauthorised access. You acknowledge and accept, however, that others may nevertheless attempt to intercept or otherwise access the personal information you provide to us and that any transmission or storage of your information is at your own risk.

One easy and important way to protect your personal information is to keep your account password confidential and to close your browser when you are away from your device.

You can check and edit the personal information we hold about you at any time via the Service or by contacting us by email or post (details below).

The Service may interact with other online or mobile products, content or services (such as websites, social networks or mobile applications), including via (a) links from or to the Service, (b) Service log-ins hosted by third-party sites or applications and (c) Service content hosted on third-party sites or applications (such as social media plug-ins).

We may provide some of your personal information to (or receive it from) the operators of such third-party sites or applications, where required for the effective provision of such interactive features (including for the purpose of advertising or co-branded offerings provided by us in association with third parties). We are not responsible and accept no liability for their content or their operators’ privacy practices (including any tracking technologies that they may use). Before providing any personal information to them, please refer to their relevant privacy and cookies policies.

If, at any time, you wish us to stop using your personal information or to correct any factual inaccuracies, just contact us by email or post (details below). Be sure to state “opt-out” in the subject line and to include your full name, registered Artist ID (if any) and email address in the message. We will try to make the requested changes in our active databases as soon as reasonably practicable. Please note that residual data may be retained on back-up media or for other technical or administrative reasons, or where we are required by law to retain data for a certain period of time.

If you would like a copy of the personal information that we hold about you, just contact us by email or post (details below). Be sure to state “Copy personal information” in the subject line, and to include your full name, registered User ID (if applicable) and email address in the message. If requested, we will use reasonable efforts to supply, correct or (as appropriate) delete information about you on our files.

If you have any questions on this Privacy Policy or our use of your personal information, you can email us at or write to us at DC Freshwater Fish, 44 Connaught Crescent, Brookwood, Woking, Surrey, GU24 0AW marking any correspondence for the attention of the Legal and Business Affairs Department.

We keep our Privacy Policy under regular review, and we may at any time need to update or otherwise modify this Privacy Policy. We will notify you of any changes to our Privacy Policy by posting the modified Privacy Policy on the Service. By then continuing to use the Service, you will be confirming that you agree to the modified Privacy Policy. You are encouraged to check the terms of our Privacy Policy whenever you access the Service.

Last modified: 1 July 2016

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